- Having a lot of “Likes” makes a huge difference. While having lots of “Likes” means that there are more people that are POTENTIALLY seeing your posts, the quality of the “Likes” that you have is what matters the most. If you have purchased Likes or Likes from people that are never going to engage with your content you are actually hurting your efforts for your page. Every time you post on your page Facebook is analyzing how much people engage with your content. There are many different factors that are taken into consideration from if it is shared all the way down to the number of seconds someone speeds on the post in their newsfeed. When you gather a bunch of “Likes” from people who are not interested in what your page is all about it will seem as if your content is not very engaging. If the people who “Like” your page aren’t very likely to like what you are posting or share it with others having them on there can actually hurt how many people see each post you put out.
- Post to your Facebook page twice a day, it’s the industry standard. This has to be one of my favorite myths. Every page is different! The number of times that you are posting daily or weekly depends on the engagement that you get. I usually use a few items to determine how often a client should be posting. First and foremost- when you are posting are people engaging with your content? If you have high engagement each time that you post it is warranted to post more often. Second do the posts that you are putting out serve a purpose? If part of your strategy is to increase the traffic to your website or blog using your Facebook posts, does it make sense to post a link to your site every day? How often you are posting really depends on what you are getting out of it. Taking the time to create great content and putting it out a few times per week is so much more effective than just spamming your followers twice a day because someone said that is what you should do. Let’s be honest, there are some days I don’t even hear from my husband twice in a day, I certainly don’t care to hear from you that often. On the other side if you have a huge following and people are engaging with your content frequently increase the number of posts that you are putting out. My favorite example of this is WHITETAIL OVERLOAD. With over 800,000 followers they post the same content up to 3 times per day! They have a team creating around 15 posts per day and they cycle through them 3 times. Notice that they are getting tremendous engagement with each post though. Each page and demographic is different so an “industry standard” just doesn’t fit.
- It doesn’t really matter what time you post. Facebook goes through all the trouble of tracking insights and it truly baffles me how many Facebook business page owners never use the information. It definitely matters when you post! Every time one of the people who are following your page sign in they are supposed to be delivered over 15,000 posts. That is right 15,000. I don’t know anyone, even myself that would sit and sift through that much Facebook. This is where the Facebook algorithms come into play. Based on the 15,000 posts any given user has subscribed to from friends posts, pages they have liked, and even the ads that they are in the target market for Facebook takes and cuts it down to 320 posts to serve. Imagine how fast content is pushed down in the newsfeed on your page. Your followers are experiencing the exact same thing. You want to give your content the best chance you can that it will be seen. To do this sign into your insights and look at the times your followers are online. Facebook has tracked it all for you. It is broken down my days of the week and hours of each day. Post when you have the highest number of followers logged in. Think of it this way if you are creating content for stay at home moms it would make sense to post that at different times than say if you were creating content for late night online gamers. Best of all you don’t have to track when they are Facebook, it is already done 100% for you.
- Make sure that all your posts are promotional. That’s the whole reason you are using Facebook right. Nothing will drive engagement into the toilet like an overly promotional page. Think of how likely you are to engage with a post that is shouting about a sale. Unless you are a die-hard for the brand you won’t likely be clicking like on the 3rd post of the week talking about a 20% off sale. Now it really depends on what your goal is for your page but generally you want to stick to the 80/20 rule. This means that 80% of your content should be informational. It should be posts that people are going to like, comment on, or share. Only 20% of all the posts to your page should be talking about a special offer, promotion, or asking people to buy. If you go to a website that is all “click here”, “buy now”, and has pop up after pop up of “special offers” you probably leave quickly and are hesitant to return. Don’t do that to your business page. Create a resource of information to your followers. Don’t be spammy.
- What is the point of posting to my wall none of my fans will see it unless I pay to boost the post. While it is true Facebook is increasingly suppressing the organic reach of business page posts, all is not lost. If you are posting great content that is driving engagement from your fans they will continue to see what you are posting. Also with the addition of “See First” as an option when people subscribe to your page people who want to see your content have to option to ensure that they do. Finally, one of my favorite guerilla marketing tactics is put your posts where more people can see them. What do I mean by that? Share your business page posts to your personal timeline and in groups (if appropriate). If you are creating great content that people want to see give them multiple place they can see it.
Categories: Facebook
